The text discusses the importance of creating valuable content in the era of AI-generated articles, emphasizing Google’s Helpful Content Updates that prioritize content serving people over search engines. It highlights the E-E-A-T framework (Expertise, Experience, Authoritativeness, and Trustworthiness) and stresses the need for content that aligns with user intent. The article suggests strategies for marketers to create deeper, more original content that resonates with audiences, such as understanding search intent, using personal experiences, and diversifying content formats. It also underscores the importance of storytelling and using analytics to identify content gaps and improve marketing strategies. This information is crucial for marketers to enhance their content’s effectiveness and maintain audience trust.
Kaynak: https://moz.com/blog/how-im-creating-helpful-content-post-hcu
