The text discusses the significant drop in SaaS AI traffic and the implications for marketing professionals. It highlights the rise of workplace-embedded AI tools like Copilot, which have grown significantly compared to standalone tools. The article emphasizes the importance of understanding AI traffic patterns and optimizing for internal search pages, which capture a large portion of AI-driven traffic. It suggests that SaaS companies should focus on making their data crawlable and transparent, particularly for pricing and comparison content, to remain visible to AI agents. The text also notes that the decline in traffic aligns with typical B2B buying cycles rather than a failure of AI as a discovery channel.
Kaynak: https://searchengineland.com/saas-ai-traffic-drop-469149
