The article discusses the role of schema in AI-driven search engines, particularly in the context of SEO and marketing. It emphasizes that while schema is not necessary for AI models like ChatGPT to understand content, it can still be beneficial for achieving featured snippets and enhancing visibility for specific types of content such as FAQs, how-to guides, and reviews. The article highlights the importance of focusing on relevance, authority, consensus, and credibility instead of relying solely on schema. For marketing professionals, this means prioritizing content that directly answers user queries, demonstrates expertise, and aligns with broader consensus to improve visibility in AI-driven search results. The article suggests that marketers should strategically use schema where it adds value and focus on building a credible and authoritative online presence.
Kaynak: https://searchengineland.com/schema-matter-ai-search-449335
