The text provides a detailed explanation of the indexing mechanics for ChatGPT Search, emphasizing its importance for digital visibility. It highlights the integration of Bing’s index with OpenAI’s proprietary technology, which includes the use of multiple crawlers for different purposes. The article outlines technical requirements such as configuring the robots.txt file to allow specific crawlers and maintaining a clear site architecture. It also discusses content attribution features like source citation and UTM tracking, which are crucial for content publishers. The article stresses the importance of keeping content fresh and maintaining factual accuracy to ensure visibility across both traditional and AI-powered platforms. This information is essential for marketing professionals as it guides them on how to optimize their websites for better indexing and visibility, ultimately improving their digital marketing strategies.
Kaynak: https://www.searchenginejournal.com/chatgpt-search-indexing-essential-steps-for-websites/531739/
