The text overall conveys a positive sentiment towards the marketing campaign of the film “Longlegs” by Neon. The language used highlights the effectiveness and creativity of the campaign, emphasizing its success in engaging audiences and generating interest. The article discusses various innovative strategies employed, such as creating a continuous journey for the audience, building community, cultivating suspense, and integrating analog and digital marketing. The tone is appreciative and admiring of the campaign’s ability to captivate and involve the audience, making it a noteworthy example for marketers to learn from and apply similar tactics in their own work.
Kaynak: https://blog.hubspot.com/marketing/6-marketing-takeaways-from-longlegs-campaign-of-terror
