The text discusses the limitations of relying solely on third-party cookies for measurement in marketing. It highlights seven reasons why marketers should diversify their measurement strategies, including the upcoming Chrome opt-out feature, attribution limitations, privacy regulations, non-Chrome browser cookie blocking, cookie deletion timeframes, vulnerability to browser shifts, and the narrow focus of attribution. The article emphasizes the urgency for marketers to adopt more robust measurement strategies beyond third-party cookies to address these challenges and improve their work.
Kaynak: https://searchengineland.com/cant-rely-on-third-party-cookies-447571
