The article discusses how Threads, a Meta-owned app, is adopting features similar to those of Bluesky, such as “Starter Packs,” to enhance user experience and compete with Bluesky. These Starter Packs are curated lists of people to follow, aimed at helping new users populate their feeds more effectively. This feature is similar to Twitter’s “Lists” and is being tested with a small group of users in the U.S. The article highlights how Meta has a history of replicating features from competitors to maintain its dominance, as seen with Instagram Stories and Reels. Despite Bluesky’s recent growth, Threads has a significantly larger user base, making it challenging for Bluesky to gain traction. The article suggests that if Threads were to become more link-friendly and less restrictive on political speech, it could further hinder Bluesky’s growth.
For marketing professionals, this article is essential as it highlights the competitive strategies used by major social media platforms to retain users and attract new ones. Understanding these strategies can help marketers better navigate the social media landscape, identify emerging trends, and adjust their strategies accordingly. By leveraging features like custom lists, marketers can enhance their audience targeting and engagement on Threads, potentially leading to more effective campaigns.
Kaynak: https://www.socialmediatoday.com/news/threads-launches-test-custom-lists-people-follow/735428/
