The text provides an overview of an article that distinguishes between “personalization” and “customization” in B2B marketing. It highlights that these terms, though often used interchangeably, have distinct meanings. The article is supported by an infographic from TARGET NXT, which explores the differences in terms of control, tools required, and goals. The tone of the text is informative and neutral, aiming to clarify concepts rather than express an opinion or emotion.
