The text provides guidance on planning holiday campaigns, emphasizing the importance of early preparation due to changing consumer behaviors. It highlights that people are shopping earlier each year, making it crucial for marketers to strategize in advance to ensure their products remain top-of-mind. The article is particularly relevant for those targeting audiences on the platform formerly known as Twitter, now X, as it offers insights into key dates, engagement metrics, and advertising options to leverage major events. This information is essential for marketers to optimize their holiday season strategies and maximize their reach and impact.
