The text primarily discusses the importance of understanding and leveraging AI Overviews in search engine results, specifically for those in marketing roles. The article emphasizes that AI Overviews are reshaping how users interact with search results, offering both challenges and opportunities for visibility. It highlights the lack of clear analytics from Google regarding AI Overview performance and suggests using Semrush’s tools to fill this gap. The article outlines steps to analyze competitor visibility, discover high-opportunity keywords, and monitor AI Overview rankings over time. It also discusses the potential value of being featured in AI Overviews, even if it doesn’t always result in clicks, due to the trust and recognition it can build. The overall tone is informative and strategic, aimed at helping marketers adapt to changes in search engine behavior and improve their content strategies.
Kaynak: https://www.semrush.com/blog/semrush-ai-overview-research/
