The text provides a comprehensive guide on increasing Instagram engagement, emphasizing the importance of genuine connections with the audience rather than just focusing on numbers. It highlights that engagement is crucial for understanding audience reactions and influencing Instagram’s algorithm, which prioritizes content with higher engagement. The article explains how to calculate engagement rates based on impressions and followers, offering insights into content performance. It also outlines 10 tactics to boost engagement, such as diversifying content formats, using Instagram Stories with interactive stickers, and leveraging carousels to spark conversations. These strategies are essential for marketing professionals as they provide actionable steps to enhance visibility and interaction on Instagram, ultimately leading to better audience connection and content performance.
Kaynak: https://buffer.com/resources/instagram-engagement-tips/