The text discusses the challenges marketers face in an era of AI distrust, emphasizing the importance of building trust with buyers. It highlights that buyers are overwhelmed with content that lacks clarity and authenticity, leading to skepticism and reduced engagement. The article suggests that marketers need to focus on creating a trusted perspective by understanding buyer needs, telling connected stories, and prioritizing quality over quantity. Trust is portrayed as a crucial currency for growth, helping to clarify the buyer’s world and strengthen long-term relationships. The article is essential for marketing professionals as it provides insights on how to navigate the complexities of modern marketing and build trust with buyers in a saturated market.
Kaynak: https://www.marketingprofs.com/articles/2026/54307/why-trust-is-the-new-currency-in-b2b-marketing
