The text discusses the challenges and opportunities AI presents to SEO teams, emphasizing the importance of building confidence and trust in AI tools. The author highlights the rapid pace of change and the emotional impact it has on professionals, leading to uncertainty and resistance. The article offers four strategies to foster AI confidence: involving teams in AI tool selection, meeting people at their current skill level, celebrating successes, and framing AI as a collaborative partner rather than a replacement. It stresses that while AI can automate tasks, human expertise remains crucial for strategic decision-making, accountability, and maintaining professional integrity. The article underscores the need for a cultural shift in technology adoption, where trust and shared ownership drive successful integration of AI into SEO workflows.
Kaynak: https://searchengineland.com/how-to-build-ai-confidence-inside-your-seo-team-469365
