The text primarily focuses on providing guidance for selecting an SEO-friendly domain name, emphasizing the importance of aligning the domain with brand and business goals. It discusses various factors to consider, such as avoiding hyphens, keyword stuffing, and excessive branding, while highlighting the significance of TLDs (top-level domains) like .edu and .gov for credibility. The article also advises on the “say and type” test to ensure the domain is easy to remember and spell. For existing domains, it suggests evaluating their past use, backlinks, and potential issues before deciding on integration or standalone use. The tone is informative and practical, aimed at helping marketers make strategic decisions about domain names to enhance their SEO efforts.
Kaynak: https://searchengineland.com/choose-seo-friendly-domain-name-447840
