The text describes the redesign process of the Buffer.com homepage hero, focusing on creating a more engaging and lively first impression. The previous design was functional but lacked the unique “Buffer-y” feel. The new design incorporates floating tiles with social media icons and emojis, arranged in a mirrored grid to add depth and interest. The design process emphasized collaboration between designers and engineers, reducing time and improving quality by working together in real-time. Accessibility was a priority, ensuring the design was inclusive by hiding decorative elements from assistive technologies and managing animations to accommodate users with motion sensitivity. The layout was achieved using responsive CSS Grid techniques, ensuring symmetry and adaptability across different screen sizes. Interactive elements were added, such as tiles reacting to cursor movements, enhancing user engagement. This redesign process highlights the importance of collaboration, accessibility, and user interaction in creating effective marketing materials. Marketing professionals can learn from this approach to improve their digital presence by focusing on user experience and accessibility, ensuring their content is both engaging and inclusive.
Kaynak: https://buffer.com/resources/how-we-designed-and-built-the-new-buffer-homepage-hero/
