The text discusses a decline in global employee engagement, highlighting a decrease from 23% in 2022 to 20% in 2025. Despite this short-term drop, engagement has increased over the long term since 2009. The decline is notably driven by reduced enthusiasm among managers. While leaders show higher engagement and wellbeing, they also report more negative emotions like stress and loneliness. This information is crucial for marketing professionals as it underscores the importance of addressing employee engagement to maintain productivity and morale. By understanding these trends, marketers can tailor internal communications and strategies to foster a more engaged and motivated workforce, ultimately enhancing overall organizational performance.
Kaynak: https://www.marketingprofs.com/charts/2026/54559/the-state-of-global-employee-engagement
