The text discusses the importance of demand intelligence in B2B marketing, emphasizing the need for actionable data to anticipate client demand and implement targeted strategies. It highlights the challenges of obtaining this data and provides best practices for sourcing, analyzing, and applying it to maximize ROI. The article stresses the significance of collecting up-to-date data to avoid missed opportunities and improve outreach effectiveness. It explains actionable data as real-time insights that reveal prospect intent and behavior, supporting predictive analytics. Various sources of demand intelligence are mentioned, including technographic data, engagement data, buyer personas, and intent data. The article outlines a framework for collecting, analyzing, and applying demand intelligence, emphasizing the need for a centralized database, continuous optimization, and organizational alignment. The overall tone is informative and practical, aimed at helping marketing professionals enhance their strategies.
Kaynak: https://www.searchenginejournal.com/empower-your-strategies-with-actionable-data/531819/
