The text primarily discusses the importance of optimizing for voice search, especially for enterprise marketers. It highlights the growing trend of voice search and voice assistants, emphasizing that nearly half of U.S. internet users are engaging with this technology. The article provides a guide on how enterprises can optimize their content for voice search, focusing on tactics such as schema markup, keyword research, and site speed optimization. It also stresses the need for enterprises to redefine their keyword strategies to include long-tail keywords and conversational phrases, as voice searches tend to be more natural and question-based. Additionally, the text discusses the significance of local search optimization and multimodal search, including visual search, to enhance user experience and engagement. The overall tone of the article is informative and encouraging, aiming to guide marketers in adapting to new search trends to improve their strategies and reach.
Kaynak: https://www.searchenginejournal.com/voice-search-optimization-guide/437467/
