The text is focused on the importance of creating effective SEO reports and the common pitfalls that SEO professionals may encounter. It emphasizes that reports should be seen as communication tools that can either reinforce or undermine the messaging given through training, proposals, and pitches. The article outlines several key aspects of a good SEO report, such as including relevant data, keeping reports brief, tailoring them to the audience, making them easy to understand, and keeping them impartial. It also stresses the importance of providing insight rather than just data, and the need to use metrics correctly and in context to avoid misleading conclusions. The article highlights that metrics should align with the brand’s business and marketing goals and that organic performance reports should provide a comprehensive view of a website’s SEO performance over time.
The sentiment of the text is neutral. The article is informative and instructional, focusing on best practices and common mistakes in SEO reporting without expressing strong positive or negative emotions.
Kaynak: https://www.searchenginejournal.com/seo-reports-which-metrics-matter-how-to-use-them-well/341839/
