The article “Elevating Your SEO Career and Team in the AI Era — Whiteboard Friday” by Travis Tallent, VP of SEO at Brainlabs, provides valuable insights for marketing professionals, especially those in SEO, on how to adapt and thrive in the AI era. The article introduces the SOAR framework, which stands for Streamline, Orchestrate, Automate, and Reposition, as a strategy to enhance career success and team performance.
The framework emphasizes the importance of aligning SEO KPIs with business objectives to gain stakeholder buy-in, streamlining communication processes, and building an SEO strategy that integrates stakeholder priorities. It also highlights the role of automation in reducing repetitive tasks, allowing teams to focus on more impactful work. However, it stresses that human elements like empathy and innovation remain crucial, as AI cannot replicate these traits.
For marketing professionals, this article is essential as it provides a structured approach to integrating AI into SEO practices, ensuring that teams remain competitive and effective. By adopting the SOAR framework, professionals can improve their strategic planning, communication, and execution, ultimately leading to better business outcomes. The article encourages marketers to embrace AI while maintaining a human-centric approach to innovation and problem-solving.
Kaynak: https://moz.com/blog/your-seo-career-and-team-in-ai-era-whiteboard-friday
