The text discusses Rand Fishkin’s insights on the current state and future of SEO, highlighting the shrinking opportunity in traditional SEO and the need for marketers to adapt by being more creative and diversifying their strategies. Fishkin emphasizes the importance of creativity in content creation and exploring new channels beyond Google, such as podcasts, email newsletters, and social media platforms. He also points out the significance of zero-click searches as branding opportunities and suggests that marketers should focus on influence rather than just clicks. Fishkin advises marketers to expand their skillsets beyond SEO to include other forms of digital marketing, as the demand for traditional SEO roles may decline. He also discusses the importance of building on “rented land,” meaning leveraging platforms like TikTok and Reddit for brand visibility. Overall, the text conveys a forward-thinking approach to digital marketing, encouraging marketers to adapt to changing trends and explore new opportunities.
Kaynak: https://searchengineland.com/seo-opportunity-shrinking-rand-fishkin-448876
