The text provides a detailed guide on conducting an AI visibility audit using Semrush, which is crucial for marketing professionals aiming to enhance their brand’s presence in AI-generated answers. The article emphasizes the importance of understanding whether a brand is mentioned in AI responses, identifying content that AI systems cite, and recognizing gaps where competitors are favored. It outlines a step-by-step process to assess brand visibility, including establishing a baseline, identifying citation-worthy content, finding missing topics, analyzing brand sentiment, and checking technical issues that affect AI access. The guide suggests actionable steps for improving AI visibility, such as fixing technical issues, enhancing citation readiness, and expanding topic coverage. This information is essential for marketers to ensure their brand is effectively represented in AI-driven platforms, thereby improving their competitive edge.
Kaynak: https://www.semrush.com/blog/ai-visibility-audit-with-semrush-one/
