The text discusses the importance of maintaining SEO performance during website changes, such as domain migrations or redesigns, which can lead to broken links and lost content. It emphasizes the value of backlinks and how broken links can harm a site’s authority and search engine rankings. The article suggests using Semrush’s Backlink Analytics to identify and restore broken links, thereby reclaiming lost domain authority. It outlines strategies for restoring or redirecting broken pages to preserve SEO value. The tone is informative and solution-oriented, focusing on practical steps to improve website performance and maintain SEO integrity.
Kaynak: https://martech.zone/semrush-backlink-analytics-lost-content/
