The text is generally positive as it provides a comprehensive guide to media planning, emphasizing its importance and benefits for marketing professionals. It uses encouraging language to highlight how media planning can lead to successful ad campaigns by reaching the right audience at the right time. The article outlines the roles and responsibilities of media planners, offering practical steps and tools to enhance their work. It also discusses the potential financial rewards of the profession, adding a motivational aspect. Overall, the tone is informative and supportive, aimed at helping marketing professionals improve their strategies and achieve better results.
Kaynak: https://www.semrush.com/blog/what-is-media-planning/
