The text provides an overview of a survey conducted by GetApp, focusing on how marketing decision-makers evaluate software vendors. The survey reveals that reputation, industry prominence, and personal experience are key factors in selecting software vendors. Additionally, customer reviews, online searches, and recommendations from professional associations or industry experts are the primary sources of information for these decision-makers. The survey also indicates that a significant majority (79%) of marketing decision-makers plan to increase their software investment by more than 5% in 2025. The tone of the text is neutral, as it presents factual information without any emotional language or bias.
