The text discusses the challenges faced by go-to-market teams due to legacy CRM systems and highlights the potential of AI to transform customer engagement and business growth. The tone is optimistic and forward-looking, emphasizing the benefits of integrating AI into business strategies. It uses positive language to describe the impact of AI on productivity and growth, citing specific examples of companies that have successfully implemented AI tools. The article aims to inspire marketing professionals to adopt AI for a more efficient and unified approach to customer relationship management.
Kaynak: https://blog.hubspot.com/marketing/go-to-market-teams-ai