The text discusses OpenAI’s introduction of ads within ChatGPT, marking a significant development in the monetization of conversational AI. The article highlights that ads will be displayed in a distinct section beneath the chat interface, ensuring they remain separate from ChatGPT’s responses. This approach is designed to maintain user trust and clarity. The ads will be shown to users on the free tier and the lower-cost Go subscription, but advertisers will not have access to users’ conversations, and ads will be optimized based on what OpenAI deems helpful.
For marketing professionals, this development is crucial as it represents a new avenue for reaching a vast audience through one of the largest consumer AI platforms. The potential for targeted advertising within ChatGPT could offer brands a unique opportunity to engage with users in a conversational context. However, it also raises questions about privacy and user trust, which marketers will need to navigate carefully.
The article also notes that OpenAI’s CEO, Sam Altman, mentioned an updated chat model is expected soon, and ChatGPT is experiencing significant growth. This growth and the introduction of ads suggest that conversational AI is becoming an increasingly important platform for digital marketing strategies.
In summary, the introduction of ads in ChatGPT is a noteworthy development for marketers, offering new opportunities and challenges in the realm of AI-driven advertising.
Kaynak: https://searchengineland.com/openai-begins-testing-ads-inside-chatgpt-2-468593
