The text discusses the challenges faced by marketing and advertising executives in the digital landscape, particularly in account-based marketing (ABM). It highlights the diminishing returns of digital-only strategies and suggests incorporating Out-of-Home (OOH) advertising as a powerful complement to digital efforts. The article emphasizes that OOH can effectively capture attention and enhance brand presence in the real world, offering precise targeting and measurable results. By integrating OOH with digital strategies, marketers can overcome digital fatigue and create a more impactful, omnichannel approach. The article encourages marketing professionals to diversify their ABM strategies by including OOH to achieve better engagement and ROI.
Kaynak: https://www.marketingprofs.com/articles/2025/53457/out-of-home-abm-advertising-campaigns
