The text discusses a new process introduced by Google Ads called “Change Who Pays,” which allows users to transfer client accounts to a new agency’s manager account directly within their Ads manager account. This update eliminates the need to contact Google support for such transfers. The article highlights the simplicity and efficiency of this new process, emphasizing its significance for advertisers and marketing professionals. By allowing users to manage account transfers independently, it streamlines operations and saves time, making it a valuable update for those in marketing roles.
The sentiment of the text is positive because it highlights an improvement in the Google Ads process that benefits users by making account transfers more efficient and user-friendly.
Kaynak: https://searchengineland.com/change-who-pays-google-ads-447286
