The text provides insights into the varying use of AI across different generations, highlighting that younger generations, such as Gen Z and millennials, are more frequent users of AI platforms like ChatGPT compared to older generations. This information is crucial for marketing professionals as it underscores the importance of targeting younger demographics when promoting AI-related products or services. The data suggests that marketing strategies should be tailored to appeal to the tech-savvy nature of younger users, potentially focusing on platforms they frequent, such as Character AI and Sora. Additionally, the increasing usage of AI among younger generations over the past year indicates a growing trend that marketers can leverage to enhance engagement and adoption rates. Understanding these generational differences can help marketers design more effective campaigns and allocate resources more efficiently to reach their target audience.
Kaynak: https://www.marketingprofs.com/charts/2026/54171/how-ai-use-varies-among-generations
