The text primarily discusses the importance and implementation of a multimodal content strategy in marketing. It highlights how transforming a single piece of content into various formats (text, video, audio, visuals) can enhance audience engagement and improve search engine visibility, especially in the AI-driven search landscape. The article emphasizes that multimodal content is more effective than simply distributing the same content across multiple channels (multichannel marketing). It provides a detailed guide on how to audit existing content, map formats to audience preferences, design a content multiplication system, and build a production workflow to maximize content ROI. The tone is informative and practical, aimed at helping marketers optimize their content strategies.
Kaynak: https://www.semrush.com/blog/multi-modal-content-strategy/
