The text provides insights into effective customer communication strategies based on a survey conducted by Broadridge. It highlights the importance of clear, consistent, and easily accessible communication channels for enhancing customer experience. The survey results suggest that companies excelling in customer communication make it easy for customers to talk to a real person and maintain clarity and consistency in their messages. Additionally, businesses are advised to improve digital communications by being clearer, more concise, and ensuring better support availability. Email is identified as the preferred method for receiving account updates. This information is crucial for marketing professionals as it emphasizes the need for clear and consistent communication, which can lead to improved customer satisfaction and loyalty.
Kaynak: https://www.marketingprofs.com/charts/2025/54047/what-makes-for-great-customer-communication
