The text primarily discusses the concept of “prompt research” in the context of AI SEO, comparing it to traditional keyword research. The tone is informative and neutral, aiming to educate marketing professionals on how to adapt their strategies to the evolving landscape of AI-driven search. The article explains that prompt research is crucial for understanding how AI systems evaluate and recommend brands, emphasizing the importance of focusing on middle- and bottom-of-the-funnel prompts. It provides a step-by-step guide on conducting prompt research, highlighting the need to identify target audiences, connect product solutions to persona problems, and use keyword research to support prompt discovery. The text underscores the shift from traditional SEO metrics to understanding AI-driven recommendations, making it relevant for marketers looking to enhance their brand’s visibility in AI-generated contexts.
Kaynak: https://www.semrush.com/blog/prompt-research-for-ai-seo/
