The text is instructional and informative, focusing on providing a step-by-step guide for running Google Ads campaigns. The language is neutral and factual, aiming to educate the reader on the process and benefits of using Google Ads. It emphasizes the potential positive impact on businesses by reaching more customers and increasing profits. The use of statistics, such as the return on investment, adds a persuasive element but remains within an informative context. Overall, the sentiment is neutral as the text is designed to instruct and inform rather than evoke strong emotions.
