The text discusses the challenges marketers face when integrating AI into their workflows. It highlights issues such as the lack of originality in AI-generated content, inefficiencies from using too many AI tools, and misaligned team objectives. The article emphasizes the importance of defining a brand voice, auditing AI tools, and aligning team goals to effectively leverage AI in marketing. It suggests practical solutions like creating a brand voice guide, auditing the tech stack, and involving AI early in strategic planning. The tone is constructive, offering solutions to improve AI usage in marketing.
Kaynak: https://www.semrush.com/blog/the-top-ai-challenges-in-marketing-and-how-to-solve-them-/
