The text discusses the rising costs of branded keywords in Google Ads, highlighting the challenges businesses face due to Google’s revenue-focused approach. It explains how branded keywords, once an affordable way to attract high-value customers, have become more expensive, particularly in sectors like legal services. The article attributes this increase to Google’s tactics, such as introducing inefficiencies in auctions and encouraging the use of AI-driven solutions like Performance Max campaigns. These strategies increase competition and costs for businesses, as they must bid for positions previously held by their organic listings. The article suggests strategies to combat these rising costs, such as using negative keyword lists and maintaining tight control over branded keywords. It emphasizes the importance of collective action among businesses to manage these challenges effectively.
The sentiment of the text is negative because it focuses on the challenges and increased costs businesses face due to Google’s strategies, which are portrayed as revenue-driven and inefficient.
Kaynak: https://searchengineland.com/branded-keywords-google-ads-cpcs-447191
