The text primarily discusses the importance of Cost Per Acquisition (CPA) as a metric in marketing, particularly in paid acquisition strategies. It emphasizes that while clicks are important, CPA provides a more comprehensive understanding of how effectively content converts viewers into customers. The article explains the CPA formula, bidding processes, and strategies to lower CPA costs, such as optimizing ad copy and focusing on customer retention. It highlights the significance of CPA in planning marketing budgets, improving conversions, and scaling efforts. The tone is informative and educational, aiming to provide marketers with actionable insights to enhance their advertising strategies.
Kaynak: https://blog.hubspot.com/marketing/cost-per-acquisition
