The text discusses the importance of segmenting traffic from large language models (LLMs) like ChatGPT in Google Analytics 4 (GA4) due to the increasing influence of AI tools on marketing. It provides a guide on how to track and analyze this traffic to enhance SEO strategies. The article highlights the challenge of tracking LLM traffic as it is currently mixed with regular data in Google Search Console. It emphasizes the need to adapt SEO strategies to changing user behaviors influenced by AI tools and platforms. The text outlines two methods for segmenting LLM traffic: using GA4 Explore reports and Looker Studio. GA4 Explore reports help communicate insights to stakeholders, while Looker Studio offers client-specific insights and a standardized dashboard for quick analysis. The article provides step-by-step instructions for setting up these reports, including using regex formulas to filter traffic sources. It stresses the importance of updating these methods as new LLM tools emerge. Overall, the article is essential for marketing professionals as it offers practical steps to leverage AI-driven traffic data, ensuring their content remains relevant and discoverable in the evolving digital landscape.
Kaynak: https://searchengineland.com/segment-llm-traffic-ga4-449127
