The text provides guidance on how to optimize content performance on LinkedIn by sharing do’s and don’ts for posting. It emphasizes the importance of sharing original thoughts and insights while avoiding spam and engagement bait. The article highlights the types of content that LinkedIn’s algorithm penalizes, such as posts that create negativity or discourage engagement. It advises against dismissive, derisive, and unconstructive content, which can damage relationships and stifle dialogue. LinkedIn also discourages content that solely promotes products without offering useful insights, irrelevant comments, and content lacking professional value. The article underscores LinkedIn’s focus on professional expertise and insight, especially after the pandemic led to more personal posts. These guidelines are essential for marketing professionals as they can help optimize LinkedIn strategies and enhance engagement by focusing on valuable business knowledge. Additionally, the article notes the growing importance of video content on LinkedIn, which can further boost content performance.
Kaynak: https://www.socialmediatoday.com/news/linkedin-shares-notes-posting-dos-donts/733562/
