The text provides an overview of LinkedIn’s research into the effectiveness of Connected TV (CTV) campaigns, highlighting the potential benefits for marketers using LinkedIn’s CTV promotion options. The tone is informative and neutral, focusing on the practical implications of the research findings for marketing professionals. The language used is straightforward and factual, aimed at conveying insights and recommendations for optimizing LinkedIn marketing strategies. The sentiment is neutral because the text is primarily focused on delivering information and insights without expressing strong emotions or opinions.