The text discusses a new feature being tested by Threads, which aims to simplify direct messaging (DM) interactions by allowing users to type phrases like “DM me” or “message me” in their posts. This feature is currently being tested in the U.S. and Canada. The article highlights a shift in social media behavior, where users prefer private messaging over public posting due to privacy concerns and the desire for more intimate interactions. This trend is significant for marketers as it suggests a growing importance of direct engagement with audiences. By leveraging this feature, marketers can facilitate easier communication with their audience, potentially increasing engagement and fostering more personalized interactions. The article also notes that Threads is aligning more with messaging trends seen in other platforms like Instagram, where users engage more in DMs than in public posts. For marketing professionals, this development could be crucial in adapting strategies to focus more on direct, personalized communication, which can enhance customer relationships and improve marketing outcomes.
Kaynak: https://www.socialmediatoday.com/news/threads-tests-simplified-dm-connection-in-stream/813324/
