The text discusses the challenges and importance of personalization in marketing, emphasizing that companies must provide personalized experiences to stay competitive. Despite the high demand for personalization, many executives struggle with implementing effective strategies due to issues like fragmented data, lack of analytics, and disjointed workflows. The article suggests solutions such as auditing personalization tools, starting small, focusing on content, experimenting with strategies, organizing data, and utilizing AI to enhance personalization efforts. The tone is informative and somewhat urgent, highlighting the necessity for businesses to adapt to personalization trends to meet consumer expectations and improve customer relationships.
Kaynak: https://searchengineland.com/the-age-of-personalization-how-to-prepare-when-nobodys-prepared-447631
