The text primarily discusses the inefficiencies and common misconceptions in keyword research, emphasizing the need for strategic thinking rather than exhaustive data collection. The author argues that much of the time spent on keyword research is wasted on gathering extensive lists of keywords, which often results in tedious and repetitive work. Instead, the focus should be on capturing the main intents behind potential keywords, which is more efficient and allows for better strategic decision-making. The article also highlights the importance of prioritizing metrics like click-through rates (CTR) alongside search volume to avoid misallocating resources. The tone is somewhat critical of traditional practices but offers constructive advice for improvement, suggesting a more streamlined and thoughtful approach to keyword research.
Kaynak: https://moz.com/blog/how-to-do-better-keyword-research
