The text primarily discusses the influence of content management systems (CMS) on technical SEO standards, emphasizing that CMS platforms are setting these standards more than individual SEO efforts. The article highlights that over 50% of websites use CMSs, making them crucial in shaping SEO practices. It examines how CMS defaults and plugin ecosystems impact SEO implementations, such as canonical tags and structured data. The article suggests that while CMSs cover basic SEO needs, advanced features often require additional tools. This information is vital for marketing professionals as it underscores the importance of understanding CMS capabilities and leveraging them to enhance SEO strategies. By recognizing the role of CMSs, marketers can better align their SEO efforts with these platforms’ standards, ensuring more effective and efficient optimization practices.
