The text provides a detailed guide on setting up a paid search campaign, which is crucial for marketing professionals looking to enhance their brand’s online presence. The tone is informative and supportive, aiming to assist both beginners and experienced PPC users in navigating the complexities of paid search advertising. The article emphasizes the importance of defining clear goals, setting up conversion tracking, conducting keyword research, and configuring campaign settings to optimize performance. It also highlights the necessity of linking relevant accounts and using negative keywords to exclude irrelevant traffic. The language is technical but approachable, aiming to empower marketers with the knowledge to make informed decisions.
Kaynak: https://www.searchenginejournal.com/ppc-101-creating-first-paid-search-campaign/127410/
