The text describes a comprehensive content audit conducted by the HubSpot Blog team in 2023. The audit was divided into three phases, focusing on the oldest content, lowest-performing content, and topic clusters. The primary goal was to identify opportunities for optimization and improve content freshness, especially in light of Google’s algorithm updates emphasizing content usefulness and freshness.
The audit process involved setting clear goals, gathering content inventory, retrieving relevant data, and evaluating content based on type, freshness, and organic potential. The team used tools like Google Search Console and Ahrefs for data collection and analysis. The audit aimed to uncover “greenspace” and “quasi-greenspace” opportunities, which are topics covered but not fully capitalized on.
For marketing professionals, this article highlights the importance of regular content audits to maintain and enhance the effectiveness of a content library. By identifying outdated or underperforming content, marketers can optimize their resources, improve SEO, and better align content with current marketing goals. The detailed audit process outlined in the article provides a practical framework that can be adapted to different content strategies, helping marketers improve user engagement and drive more organic traffic.
Kaynak: https://blog.hubspot.com/marketing/hubspot-blog-content-audit
