The text is informative and neutral, focusing on providing practical advice for marketing professionals on how to adapt to the evolving landscape of search engine optimization (SEO) in the context of generative AI. The article outlines strategies for improving visibility in AI-driven platforms like ChatGPT and Perplexity, emphasizing the importance of foundational SEO practices, keyword optimization, competitor analysis, and brand reputation management. The language used is straightforward and instructional, aiming to guide readers in enhancing their marketing efforts through actionable steps. There is no emotional language or bias present, making the sentiment neutral.
