The text discusses Google’s 2025 ad quality update, emphasizing the importance for marketers to adapt to these changes or risk their ad budgets. The update focuses on improving user experience by ensuring that landing pages from search ads are relevant and easy to navigate. Google has introduced a new AI-based prediction model to evaluate whether a visitor will have a positive experience, which could affect whether an ad is served. The article stresses the need for congruence between ads and landing pages, and suggests that navigation should be user-friendly. Marketers are advised to review their campaigns, create dedicated landing pages for each ad, and avoid using homepages as landing pages. The overall tone is informative and slightly urgent, encouraging marketers to take immediate action to comply with the new standards.
Kaynak: https://www.marketingprofs.com/articles/2025/53442/google-ad-quality-update-landing-pages
