The text discusses a new feature in Google Ads called “segment” for Performance Max Asset Groups, which allows for more detailed analysis of campaign performance. This feature has been highly requested and is now available, providing marketers with the ability to monitor and optimize their campaigns more effectively. The segmentation tool allows advertisers to break down performance by various factors such as time, click type, conversions, device, and network. This enables a deeper understanding of conversion actions and timing, which is crucial for optimizing campaigns. The article highlights the importance of this feature for marketers, as it provides critical insights into user behavior and conversion journeys, allowing for data-driven adjustments to improve campaign performance.
The overall sentiment of the text is positive, as it discusses the introduction of a beneficial new feature that enhances the capabilities of marketers using Google Ads. The language used conveys excitement and satisfaction with the new segmentation tool, emphasizing its importance and usefulness.
Kaynak: https://searchengineland.com/google-segmentation-performance-max-asset-groups-447908
