The text discusses a new feature in Google Lighthouse called the Agentic Browsing category, which is designed to evaluate how well AI agents can interact with websites. This feature is experimental and currently available in Chrome Canary. It includes checks for WebMCP integration, agent-centric accessibility, and stability and discoverability. The article highlights the importance of this update for marketers, as it signals a shift towards an agentic web where AI readiness is becoming crucial. Marketers can use this information to ensure their websites are prepared for AI interactions, which can enhance their visibility and effectiveness in AI-driven environments. The article also mentions tools like Semrush One that can help track AI visibility and ensure AI agents are not blocked from accessing sites.
Kaynak: https://www.semrush.com/blog/google-adds-agentic-browsing-category-to-lighthouse/
